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What is Google Analytics? | Digital Marketing Institute digital marketing google

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What is Google Analytics?

You’ve researched your audience. You’ve created mind-blowing content. You’re ready to launch your digital campaign. However, all your efforts will be wasted if you don’t have a robust analytics system in place right from the start. Read on to find out how you can leverage the power of analytics – in particular, #GoogleAnalytics – to maximize your earning potential and stay ahead of the game.

Web analytics

Let’s start by looking at the concept of web analytics. What exactly does it mean?
Well, web analytics involves the collection, measurement, and analysis of website data. Web analytics tools can provide lots of useful information about the origin of website traffic, how website users navigate and interact throughout a website, what content and web pages they’re most engaged with, and how they exit the site.

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Looking to learn more about analytics?:

00:00 : Web Analytics
00:40 : How to optimize your website
01:10 : Benefits of using Web Analytics
02:30 : Web Analyics Tools
03:07 : Google Analytics

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Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

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What is Google Analytics? | Digital Marketing Institute

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What is Google Analytics? | Digital Marketing Institute
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1 comment

Digital Marketing Institute 28/09/2021 - 5:49 PM

00:00 : Web Analytics
00:40 : How to optimize your website
01:10 : Benefits of using Web Analytics
02:30 : Web Analyics Tools
03:07 : Google Analytics

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