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How Digital Marketing Will Change in 2021 digital marketing business

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2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?


The digital marketing landscape is saturated, especially due to COVID, everyone’s coming online, and what would have happened five years from now has already happened due to COVID.

In essence, it’s pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?

Well, the first trend I have for you is page speed. It’s going to be more important than ever. Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we’re also seeing that it increases their traffic and their rankings.

One trick or hack that you can do and we do this with the Neilpatel.com website is load your non-static files from CDNs. CDNs are also known as a content delivery network. We’re seeing conversion increases for up to seven percent.

The second trend that we’re seeing is content length won’t matter as much. And I’m talking about text-based content. Everyone used to create content based on the length being like, oh if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.

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In 2021, I want you to make your audio length and your video length longer. We’re seeing audio and video length that’s over 10 minutes perform better than shorter versions that are only three, four or even five minutes. On the flip side, if you make your audio and video length 20, 30 minutes, we’re not seeing it have as big of an impact compared to just having it 10 minutes.

As I mentioned and this is the trend number three, as I mentioned earlier, there is no Holy grail of digital marketing because it’s super competitive. That means one thing, one hack will not get you that silver bullet that just helps you beat your competition. It’s about getting those little marginal gains.

Trend number four, how high you rank will matter more than ever. If you look at older data, it shows that, hey, if you’re rank at the top of Google, you’re going to get more clicks than if you ranked number two, three, four, or five.

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But what I believe is going to happen with Google taking up more and more listings because they need a hit curling earnings numbers and they’re making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize if they want to keep growing their cash cow.

Trend number five, repurposing and updating content will be the norm. So when you’re creating content, go super in-depth and I don’t want you to stop with just video, also look at audio. Podcasting is booming right now, but there’s not that many podcasts in the grand comparison compared to blogs out there. Don’t worry about duplicate content. None of these platforms are penalizing for duplicate content.

Trend number six, backlinks won’t matter as much. With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.

Trend number seven, brands will have more power than ever. It’s not just Google. With Facebook, with Clubhouse, whatever platform that you’re going to go and leverage, if you have a brand, it’s easier to get followers, it’s easier to get reach, it’s easier to get more sales.

There’s so much fake news going out there, there’s a lot of corruption with people just saying whatever online to make a quick buck that if you have a brand, you’re much more likely to do better in the long run, so make sure you focus on building that brand because people trust brands, search engines, social platforms, they all trust brands more, and you’ll see more as well.

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So think about the rule of seven, how you can interact with someone seven times, whether it’s through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.

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DigiLeap Marketing Services 27/09/2021 - 4:32 PM

Thanks for sharing your insights

ingen corp7 27/09/2021 - 4:32 PM

Sir please tell me how break into Programmatic and media buying roles as a fresher. I am not much interested in social media or SEO. Thanks!

Mitch at WBT 27/09/2021 - 4:32 PM

This was really impressive again, Neil and We believe that viewers learned more from this video.

VeDaNt Sonar 27/09/2021 - 4:32 PM

Hey neil,
I am looking for specialization in marketing automation but don't know what can i do?
Is it worth it?
There are no resources out there…
Thank you❤ in advance

Camiel Segers 27/09/2021 - 4:32 PM

Can you tell us about the changes in Google's algorithms?

Monty 27/09/2021 - 4:32 PM

What are backlinks?could you make a video on the digital marketing glossary

English with Miranda 27/09/2021 - 4:32 PM

Your videos are always super helpful. Thanks for the insight and concrete advice!

broken coffee stories 27/09/2021 - 4:32 PM

Thanks so much for the video. My question is do you have any tips on tools on audio repurposing? Another video would be helpful😻

AriyaN shantO 27/09/2021 - 4:32 PM

Help me a little I am new I want to do marketing but I will do marketing with any site?

The digital Fever 27/09/2021 - 4:32 PM

Hi, Neil I have been watching your video for 3 years… Great Stuff… Your Videos Are Super Useful

Kawsar Ahmad SAMS 27/09/2021 - 4:32 PM

Thanks again Neil

G 7 27/09/2021 - 4:32 PM

3:47 I don't agree. Explain how I got 10 likes on a video at 6.7 seconds of watch time vs a 1 minute remix with 0 watch time? This algorithm is so sketched.

Faizah Alkatheri 27/09/2021 - 4:32 PM

Can you please make a video on Instagram marketing in 2021?

Manishdna 27/09/2021 - 4:32 PM

Excellent piece! Thank you!

NaNa 27/09/2021 - 4:32 PM


Moyosoreoluwa Oluwatuyi 27/09/2021 - 4:32 PM

Do you think it's still a smart thing to build a website that talks about digital marketing with how saturated the internet is with content?

Mind rules 27/09/2021 - 4:32 PM

Should I do digital marketing course or i should not? …. Plz reply sir

Faisal Khan 27/09/2021 - 4:32 PM

Would you say backlinks still matter event though they aren't as relevant as they used to be? Also I think brands have less power (just my though)

Lornah Mukasa 27/09/2021 - 4:32 PM

I have a question about the SEO,.how do you improve? How do you work with Agorithms

Tony Natoli 27/09/2021 - 4:32 PM

Great video!…thanks for the update!

Thiago Costa 27/09/2021 - 4:32 PM

Congrats Neil !!! Nice class and useful tips !!

BC Driving Blog 27/09/2021 - 4:32 PM

Hey Neil just wanna say thank you sooo much for all your videos and ubersuggest it’s been helping soooo much with my online endeavours! ☺️

Fable Heart Media 27/09/2021 - 4:32 PM

Thanks Neil! Focusing on page speed and optimizing our website/ client websites is one of our priorities, glad to see it's impactful for SEO and conversions! We have also changed our blog set up to be more user-friendly and to support our short, sweet, and simple content. How about video content being the move of the year? We've been adding that to our marketing strategy and can't wait to see the results.

Lorenzo Bown 27/09/2021 - 4:32 PM

Thanks for great content Neil. Any advice on growing remote work / remote life company (similar to Selina) through growth marketing strategy? (And extra question, what is for you the best growth marketing course out there?)

roodood 27/09/2021 - 4:32 PM

Did you just say jif?

Voltaire Pabustan 27/09/2021 - 4:32 PM

Such great information!

Denitsa 27/09/2021 - 4:32 PM

Hello Neil. I am based in Germany. Can I share/embed other people's YouTube videos on my website? Is it legal?

viraj shinde 27/09/2021 - 4:32 PM

Hi Neil, thanks for the information. I am hearing about Blockchain Technology alot these days and many of them are adapting in their professional sectors. How will blockchain will effect digital marketing?

Get Ahead 27/09/2021 - 4:32 PM

Really helpful and relevant. Thanks, Neil!

Chloe Bennett 27/09/2021 - 4:32 PM

Which social media platforms should my business have a presence on?

Mesothelioma Lawyers 27/09/2021 - 4:32 PM

I have a blog about quotes, images and drawins. How I can use this technique in the title ?? Can you give me an example of title ?? Thanks

Yanni Zanini 27/09/2021 - 4:32 PM

Thanks for sharing your knowledge with us Neil! It's helping me a lot!

gursewak singh 27/09/2021 - 4:32 PM

Awesome information Shared as always…

Jack Tate 27/09/2021 - 4:32 PM

Good lessons!

MLMRC.COM 27/09/2021 - 4:32 PM

Yes very interesting. I like it. Also just so you know our agency will do the recruiting for you. Good luck.

Layla Conway 27/09/2021 - 4:32 PM

Why do I need an SMM manager?

Thirteen Hales 27/09/2021 - 4:32 PM

Hi Neil! About trend number 5 that says to update old content, I need more clarity please.

Do you mean to go back to old blog posts, press 'edit', update the blog post and then press "save changes"?

Or, do you mean to make a new Blog post, copy and paste the old blog into the new one and add more new info to it and publish that – but delete the old outdated blog post?

Please clarify, thanks!

Immanuel paul 27/09/2021 - 4:32 PM

Hi, Can I take digital marketing as a full time job ? If so how long will it be in market if I choose it as my career, Someone help me .

Muhammad Hussain 27/09/2021 - 4:32 PM

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Melanie Magri 27/09/2021 - 4:32 PM

Is the 50% prediction of voice search by Comscore actually correct?? I'm finding conflicting information..

Charley Watson 27/09/2021 - 4:32 PM


「✪VERIFIED✪」 27/09/2021 - 4:32 PM


Bobby Barr Digital 27/09/2021 - 4:32 PM

Neil you never fail to provide added value to your audience. Thank you, we will use this information to help our clients.

Laurits Svendsen 27/09/2021 - 4:32 PM

Tell us something about the Page Experience algorithm))

Frans Lambrechts 27/09/2021 - 4:32 PM

Can you tell us something about the new BERT algorithm?

Ryan Redoute . biz 27/09/2021 - 4:32 PM

“There is no holy grail” is such a powerful statement. The landscape is so saturated that businesses have to test out multiple tactics and see which works best through analytics.

Cliff Paulick 27/09/2021 - 4:32 PM

How do you update video content – unpublishing old/outdated videos off YouTube?

maxbaba1000 27/09/2021 - 4:32 PM

Content is too scattered for totally new Beginners like us,don't even really know which video to watch first! Please Mr Patel could you do a Full tutorial on digital Marketing for beginners? Yes I would Pay for it.Thank You in Advance Sir

Mk tan-1 27/09/2021 - 4:32 PM

hey Neil, what should be the allowed speed of a website to load on mobile?


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