Home » B2B Marketing – Meaning, Strategies, Types, Examples and B2B vs B2C marketing (Marketing Video 220) b to b digital marketing

B2B Marketing – Meaning, Strategies, Types, Examples and B2B vs B2C marketing (Marketing Video 220) b to b digital marketing

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B2B Marketing refers to a marketing strategy that involves buying and selling goods, services, and techniques between two business entities.

B2B Marketing is most common in law firms, advertising agencies, SaaS, and software solutions.

Example

1. Singapore Airlines is a customer of BOEING

B2B Marketing Strategies

Email marketing

Email marketing refers to both digital and direct marketing concept that takes the help of email to promote products or services. It is used by 93% of B2B marketers to increase engagement.

SEO

SEO helps users and potential customers to discover an organization’s website, connect digital assets to the target audience, increase search visibility, capture qualified leads, and build brand trust.

Blogs

Routinely updated blogs including written copy, infographics, videos, and case studies draws inbound traffic, and boost organic visibility.

Search

Giving more importance to searcher intent signals than metadata is a good B2B strategy.

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Social Media

Both paid and organic social networks help to reach and engage potential customers

Example – B2B Social Media Statistics

– 97% of the B2B marketers use LinkedIn for marketing their content
– 84% use paid distribution channels like Instagram, YouTube, and Facebook
– 75% use social media

Whitepapers / eBooks

Whitepapers / eBooks have valuable information and are used as lead generation tools

Videos

81% of organizations use video as a marketing tool to increase marketing ROI

B2B                                              vs                              B2C Marketing

Sells products to other organizations                          Sell products to individual customers

Focus is on organization and not end customer           Focus is on customer needs and not organization

The nature of the content is explicit and detailed          In-depth content is not required

More than one decision-maker                                      Individual customer is the decision-maker

5 Keys to successful B2B Marketing Campaigns

1. Identify and understand your audience
2. Deliver unique and outstanding value that provides insight and solve problems
3. Develop and encourage further engagement
4. Use research-based content to convert prospects into leads
5. Schedule consultation and demo to keep the targets informed about the overall business model

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B2B Marketing Examples

1. Alibaba Group
2. WeWork
3. BOEING
4. Microsoft
5. Google

This video is on B2B Marketing and it has the following sub-topics.

Time Stamps

0:00 Introduction
00:51 B2B Marketing Strategies
00:55 Email marketing
01:11 SEO
01:32 Blogs
01:50 Search
02:05 Social Media
02:33 Example – B2B Social Media Statistics
03:09 Whitepapers / eBooks
03:25 Videos
04:08 B2B vs B2C Marketing
04:11 Definition
04:23 Target Customers
04:31 Focus
04:47 Nature of Marketing Content
05:07 Decision making
05:20 Time Frame
05:41 Example
05:55 5 Keys to successful B2B Marketing Campaigns
06:55 B2B Marketing Examples

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B2B Marketing – Meaning, Strategies, Types, Examples and B2B vs B2C marketing (Marketing Video 220)
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1 comment

D.I.J 27/09/2021 - 5:02 PM

Also need to know the difference between B2B2B or B2B2C

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